Field notes on email that actually converts.
One high-signal essay every Tuesday.
The Email Marketing KPIs That Actually Matter in 2026
Open rate is broken. Here are the metrics that predict revenue, how to calculate them, and sensible UK benchmarks by sector.
In-House vs Outsourced Email Marketing: The Honest Comparison
A cost, speed and capability comparison between hiring an email marketer and outsourcing the channel — including when in-house genuinely wins.
How Much Does Email Marketing Cost in the UK?
Realistic 2026 price ranges for freelancers, agencies and in-house hires, plus what changes the number and what to check before you sign.
B2B Email Sequences That Book Meetings, Not Unsubscribes
How to structure a cold or nurture sequence for a UK B2B audience: targeting, timing, message structure and the metrics that predict pipeline.
The Five Klaviyo Flows That Actually Drive Revenue
Most Klaviyo accounts have twenty flows and make money from four. Here is what to build first, and what each one should contain.
Email Deliverability Checklist: 12 Fixes That Get You Into the Inbox
A practical, UK-focused deliverability audit you can run this week — authentication, list hygiene, warm-up, content and reputation.