Email Marketing Pricing UK: What Agencies Actually Charge
Real UK email marketing prices: retainers, one-off audits, flow builds and ESP migrations, with what is included at each band.
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Retainer pricing bands
£1,500–£3,000 per month — focused lifecycle
Four to six campaigns a month plus two to four automated flows, segmentation, reporting and deliverability monitoring. Best for a single brand with one ESP and an existing list.
£3,000–£6,000 per month — full programme ownership
Strategy, copywriting, design, build, QA, A/B testing, CRM sync and monthly revenue reporting across the whole lifecycle. Best where email is a primary revenue channel.
£6,000+ per month — multi-brand or high volume
Multiple territories, multiple ESPs, migrations, SMS and complex CRM logic with dedicated senior resource.
Project pricing
- Email marketing audit — £1,000–£2,000, delivered in 10 working days
- Deliverability remediation (SPF, DKIM, DMARC, warm-up) — £1,200–£2,500
- Welcome or cart-recovery flow build — £900–£2,000 per flow
- ESP migration (for example Mailchimp to Klaviyo or HubSpot) — £2,000–£5,000
- Template system and design library — £1,500–£3,500
What changes the price
- Send volume and list size — larger lists mean more segmentation work and higher ESP fees
- Number of automated flows you need live and maintained
- Whether copy and design are included or supplied by your team
- CRM complexity — a Salesforce or HubSpot sync costs more than a standalone ESP
- Compliance requirements across UK GDPR and multiple markets
What is not included in agency fees
ESP licence costs sit with you and scale with contacts — budget roughly £50–£150 per month at 10,000 contacts, more on Klaviyo or HubSpot. Paid list-hygiene tools and SMS credits are also billed at cost.
How to compare quotes fairly
Ask every agency for the same three numbers: campaigns per month, flows built and maintained, and hours of senior time. Two quotes at £2,500 can differ by a factor of three on actual output.
Get a fixed quote
Send us your list size, ESP and what you want live in 90 days, and you will get a fixed monthly figure with the scope written down.
How we deliver email marketing pricing uk: what agencies actually charge.
- 01
Discovery call
A 30-minute call with a senior strategist. We audit the last 90 days of sends, deliverability posture and revenue split by flow.
- 02
Written proposal
Inside 48 hours: a fixed-scope proposal with the three highest-leverage moves, timeline, deliverables and price. No hourly billing.
- 03
Sprint kick-off
We embed with your team, get read/write access to the ESP and CRM, and ship the first improvement inside week one.
- 04
Ship, measure, iterate
Weekly reviews against revenue, deliverability and engagement. Every change is documented, attributed and reversible.
- 05
Handover or continue
At the end of the sprint you own the playbooks, the templates and the reporting. Continue on retainer only if it earns its keep.